This way of marketing must be new to many companies, hence they need to take proper measures to understand the concept. Once they understand, they can plan for an experiential marketing campaign and hire an agency to take things ahead. Hence, the following questions must be asked before you employ them.
- Do you excel in this field?
It may sound obvious to ask, but you need to know what they excel at and what their specialties are. Never approach a firm that never delivers award winning outputs. Check if they possess all the skills, talent, and a portfolio to manage the program you are wanting to create.
- How are the results measured?
Big ideas and quantifiable results are equally important. In the development phase, leaders must assess if the program can deliver the goals. If you are unsure of the best methods, then let the agency suggest you ways to engage your audience, trigger buying behavior, or build brand awareness.
- Who are the brand ambassadors?
The staff will help you carry out everything, so it is important to know that they look, act, and speak the part. Check their procedures of selecting the brand ambassador and also explore their training method to feel comfortable. Also train and evaluate team in the field and make necessary changes to the field staff if needed.